A letter from Cruise leadership

6 months after the October 2nd crash where a pedestrian was dragged, resulting in Cruise service being shut down nationwide, Cruise decided to publish a letter declaring that they are still relevant and still working on safety. Yet they report on no actual progress, nor on future plans. It seems that they are simply trying to remind everyone that they still exist.

Here is the letter they posted:

The promise of self-driving technology has always been extraordinary: less traffic in cities and more freedom for all riders, fewer accidents on roads and more accessible opportunities, less time wasted and more moments to enjoy. At the heart of this mission, one thing has always been most important: a deep responsibility to make our roads safer. 

Last October, after one of our vehicles was involved in a severe incident—our response, including communicating transparently and proactively with regulators, communities and the media—fell well short of expectations. This required us to pause operations, make significant senior management changes, redouble efforts to enhance vehicle performance, and rebuild trust with all stakeholders. 

All of the steps we have taken after the accident have been in service of building a better, safer Cruise.   Although we haven’t been on the roads, we have been advancing this mission every day. We thoroughly examined our standards, processes, and systems, guided by expert external reviews. We welcomed new leadership, strengthened our safety governance, recommitted to transparency, and refocused on our partnership directly with community leaders and residents. 

We know that maintaining a culture of safety means this work will never be done. As we look to the challenge ahead, this is our promise: 

To continually and consistently strengthen our safety culture through elevated standards, transparent communication, and deep partnership with the communities we serve.

Safety has always been our guiding principle, and it continues to be what motivates us—because every life lost on our roads is unacceptable. We know that self-driving technology has the potential to save lives, make cities safer, and improve life for everyone. 

This vision has always been big, and we will not give up on this important work. 

Mo Elshenawy, President and Chief Technology Officer

Craig B. Glidden, President and Chief Administrative Officer

Steve Kenner, Chief Safety Officer 

Nilka Thomas, Chief Human Resources Officer

Cruise blog 3/25/24