Bloomberg – Tesla Must Give Driver-Assist Demonstration With Every US Sale
Editors note: Elon Musk and Tesla are clearly getting desperate due to many customers not being interested in paying $12k for “Full Self Driving” when it is dangerous, half baked, and not fully self driving.
See full original article by Edward Ludlow at Bloomberg
New requirement will slow delivery process, Musk says in memo
Full Self-Driving, other features have generated controversy
Tesla Inc. staff are now required to install and demonstrate the company’s driver-assistance technology before handing cars over to buyers in North America, a “hard requirement” that Chief Executive Officer Elon Musk says will slow deliveries.
Musk instructed employees to perform a “short test ride” with customers to show the system Tesla markets as Full Self-Driving, according to an internal memo seen by Bloomberg News. Workers will also have to perform checks on any vehicles returned from service.
“I know this will slow down the delivery process, but it is nonetheless a hard requirement,” Musk said, citing unfamiliarity with the Tesla system’s capabilities. “This is very important.”
Tesla and Musk didn’t immediately respond to requests for comment.
The directive shows how Tesla is tightening the reins on technology that is both a significant source of revenue and a magnet for controversy. The automaker has drawn scrutiny over its marketing of features with names such as Full Self-Driving and Autopilot, which could suggest the cars drive themselves despite requiring fully attentive drivers to keep their hands on the wheel.
Musk said in the memo that “almost no one actually realizes how well (supervised) FSD actually works.”
The move could also help justify for buyers the cost of FSD, which Tesla currently sells for $12,000. The company promises in marketing materials that “your car will be able to drive itself almost anywhere with minimal driver intervention and will continuously improve.”
See full original article by Edward Ludlow at Bloomberg
